10 Best eCommerce Experts to Hire in 2024

eCommerce has completely changed the way businesses approach sales, breaking geographical barriers for 24/7 accessibility and a wider audience. These online marketplaces also enhance customer convenience and offer valuable data insights for more targeted marketing strategies. You, too, can harness the power of eCommerce with guidance from these top eCommerce specialists.



Top 5

1. Angel M. - Best overall

2. Phil D. - Best for growing business accounts on TikTok

3. LaNell A. - Best for development within eCommerce

4. James R. - Best for eCommerce brand presence

5. Courtney E. - Best for SMM and eCommerce marketing

Brief overview

Angel is a marketing consultant specializing in crafting authentic, high-level social media and email marketing strategies tailored to digital entrepreneurs and corporations in the creator economy. In 2022, she established the online learning platform Empowered Mission, which offers creators and digital entrepreneurs comprehensive business coaching, mindset tools, and emotional support.

Why we chose Angel

As an experienced marketing consultant, Angel thoroughly understands the social media game and is recognized for her expertise in crafting genuine and sophisticated social media marketing strategies.

• Experience: 9+ years
• Industry focus: Online courses, college and universities, music

Brief overview

Phil, a skilled marketer specializing in TikTok, effortlessly elevates brands through strategic growth. Having nurtured two business accounts to 16.4k followers and another to an impressive 28.4k followers in under two months, his success speaks volumes, achieved entirely without investing a single dollar in ads.

Why we chose Phil

Phil's accomplishments showcase his expertise, achieving impressive results through his skills in social media marketing. His successful track record highlights his proficiency in social media management, providing brands with a path to improved visibility and engagement.

• Experience: 8+ years

• Industry focus: coffee, tea, chocolate and gourmet food, grocery stores, restaurants & bars

Brief overview

Rachel, a Social Media Manager expert is a creative thinker and a dedicated strategist. Her work highlights include achieving significant milestones in follower growth for client accounts and crafting visually stunning, on-brand feeds. She finds fulfillment in delivering optimal results and ensuring client satisfaction.

Why we chose Rachel

Rachel is a social media manager expert who embraces her creativity in taking networking and advertising to unreached levels. She is well-versed in helping clients achieve unparalleled growth both financially and community-wise.

• Budget: Up to $100k

• Experience: 15+ years

• Industry focus: Makeup, cosmetics and perfumes, digital content, clothing and shoes

Brief overview

LaNell is a marketing leader with over a decade of expertise in digital marketing, social media, branding, and web management. Known for guiding growth-focused companies in crafting compelling messaging that deeply resonates with their audience, she seamlessly blends strategic direction with expert execution.

Why we chose LaNell

LaNell has over a decade of expertise in social media management, branding, and web management. Her adeptness extends to skillful social media campaigns across many channels, enhancing her clients' reach in digital excellence.

• Budget: Up to $1mil

• Experience: 15+ years

• Industry focus: photography, auto buying and selling, computers, laptops and accessories

Brief overview

James, a dynamic social media manager, combines his roles as a marketer, writer, and magazine food editor to deliver innovative brand solutions. James possesses a sharp eye for brand identity, creative content, and engaging communication, offering a unique blend of skills. His contributions span various platforms, from blogs and magazines to apps and websites.

Why we chose James

James is highly skilled in social media management, with a broad portfolio on different platforms. His strong proficiency in this area enhances the depth and reach of his skill set.

• Budget: Up to $5k

• Experience: 5+ years

• Industry focus: Books & Literature, consulting services, marketing agencies, hotels and accommodations

Brief overview

Courtney is a leading social media marketing strategist who has helped many brands develop sound social media presences, increasing their online communities, brand awareness, and revenue. Having been in the marketing industry since 2017, Courtney has had experience in multiple marketing sectors, including email marketing, social media marketing, digital ads, and content creation. This has allowed her to provide her clients with well-rounded solutions and strategies, helping them to increase their online presence across the board.

Why we chose Courtney

Courtney is an advertising strategist specializing in creating unique social media campaigns to boost online communities, brand awareness, and ROI for brands. The best part is she brings a versatile skill set to the table.

• Budget: Up to $100k

• Experience: 7+ years

• Industry focus: Coffee, tea, chocolate and gourmet food, bath & body, restaurants & bars

Brief overview

Brielle, a social media manager, delights in working on projects that involve testing new marketing strategies, reaching out to influencers, and running retargeting campaigns for the best outcomes. Before becoming a Social Media and influencer strategist, she was a full-time content creator and small business owner.

Why we chose Brielle

Drawing on her varied experience, Brielle is committed to helping brands grow their audiences through personalized strategies, campaigns, and optimization. Plus, her proficiency in social media management enhances her ability to navigate and elevate brand presence across various digital platforms.

• Budget: Up to $500k

• Experience: 10+ years

• Industry focus: Online courses, music, hair, beard & nail care, bath & body, coffee, tea, chocolate and gourmet food, restaurants & bars

Brief overview

Skarlet, a skilled strategist and influencer program manager, helps pet companies boost brand visibility and sales through personalized content marketing strategies. Her unique approaches enable her to grow audiences and maximize influence, understanding that generic strategies often don't cut it in the ever-changing landscape of social media.

Why we chose Skarlet

Skarlet, an accomplished social media manager specializing in influencer marketing, excels when it comes to developing tailored content marketing strategies. She uses her expertise in social media management to strengthen brand recognition.

• Budget: Up to $10k

• Experience: 15+ years

• Industry focus: Pet shops, food, and supplies, medication and supplements



Brief overview

Cree is a marketing expert specializing in social media and influencer marketing. She combines traditional PR with modern trends to develop dynamic strategies for her clients. With over eight years of experience, she has a successful track record of growing brands in diverse industries.

Why we chose Cree

What sets Cree apart is her ability to blend traditional PR with contemporary marketing trends, resulting in constantly evolving and cutting-edge strategies tailored for her clients.

• Experience: 8+ years

• Industry focus: Events & attractions, makeup, cosmetics and perfumes, hair, beard & nail care, bath & body, alcoholic beverages

  
  

  
  

Brief overview

Jessica is a motivated and responsible professional with a passion for fostering sustainable digital growth through social media management. She guides brands toward purpose-driven success through compelling storytelling and expert social media management.

Why we chose Jessica

Jessica's distinctive qualities—her natural drive, proactive approach, and unwavering sense of responsibility—highlight her prowess as a social media manager. With these traits, she excels in crafting your next digital strategy, aiming to build impactful campaigns centered around compelling storytelling.

• Budget: Up to $100k

• Experience: 10+ years

• Industry focus: Children's health, vitamins & supplements, wellness & healthy living, nutrition & weight loss

What is an eCommerce expert?

An eCommerce expert is a professional who navigates the digital marketplace on platforms like Amazon and Shopify. They know all the ins and outs of setting up, running, and optimizing an online store.

Through web marketing strategies, SEO, and social media, they ensure that products don’t just sit there but get seen and bought. They're also adept at analyzing data to understand customer behavior and tweaking your website for the best user experience.

» Learn more about how eCommerce has revolutionized the way we shop.

What to look for when hiring an eCommerce expert

The right expert can significantly boost your sales numbers and drive your business's success. Here's what to keep in mind when looking for an eCommerce expert for your business:

Know your niche and industry

You and your expert must understand your specific market niche. eCommerce strategies can vary greatly depending on the target audience and product type, and there may be limitations when factoring in seasons or holiday readiness, location, pricing, and demographics, to mention a few.

Technical expertise and tools

Ensure your expert has strong knowledge in areas like website development, SEO, and data analytics so they can properly set up, run, and optimize your eCommerce business to achieve top results.

Familiarity with some eCommerce platforms like Amazon, Shopify, Magento, or WooCommerce is a plus. You may consider expanding your store to other platforms in the future to broaden your reach, so keep this in mind.

Marketing skills

A good eCommerce expert should have a firm grasp of the latest digital marketing trends and tools, including social media, email campaigns, and content marketing, to help drive your traffic through the sales funnel and, ultimately, to make a purchase.

Familiarity with marketing tools like Mailchimp, using email marketing campaigns, and SMS tools to integrate with your store will make a world of difference in achieving sales and growing your eCommerce business.

Problem-solving

eCommerce can present unique challenges, from a website going down to a small processing error during the purchase process. An expert who is a proficient problem solver can be invaluable in ensuring a smooth operational process.

Communication skills

Your expert should be able to clearly explain their strategies and ideas and be responsive to your questions and concerns. Their communication skills also play a part when it comes to marketing. They'll need to craft catchy statements and create clever advertising campaigns to make your eCommerce store stand out and close those sales.

» Here are 19 killer eCommerce marketing strategies you need to know.

Results-oriented and analytical

Look for an eCommerce specialist who sets clear goals and key performance indicators (KPIs), focusing on tangible results like increased sales or improved conversion rates. Your expert should be able to show you statistics that help you measure your success, indicating where you need to focus your attention and what you need to do to keep traffic flowing and sales successful.

Costs of services and campaigns

While you shouldn't compromise quality for cost, choosing an expert whose fees align with your budget is essential. After all, you want them to help you make money and expand.

The costs of both their services to you as an eCommerce specialist, as well as the campaigns they're going to manage, should be in mind:

• Budget management: You don't want to overspend on one aspect at the detrimental cost of another. Maintaining a balanced budget is pivotal.
• Return on investment (ROI): The cost of hiring an eCommerce specialist and performing paid advertising campaigns must be justified by the value these costs bring in.
• Sustainability: High costs that are not sustainable in the long run can jeopardize future growth. Consider if this will be a short or long-term exercise and plan accordingly.
• Effectiveness: Campaign costs cover ad spending, content creation, tools, and technology. An eCommerce expert must balance these costs effectively, strategizing for optimal results with minimal expenditure.
• Scalability: If too much of the budget is tied up in high costs, it reduces flexibility and the ability to scale or pivot strategies as market conditions change.

Experience and track record

Look for an expert with a solid history in eCommerce. Their past projects and successes can give insight into their skills and ability to deliver results. Often, they will have testimonials on their website or social media.

» Looking for an agency to work with? Explore the top eCommerce agencies in 2024.

Why hire an eCommerce expert?

An average eCommerce business has multiple marketing channels and hundreds of moving parts. Depending on the stage the company is in, it may need an eCommerce manager or specialist to set up its eCommerce platform, optimize the listings, power up SEO, develop an eCommerce strategy, and execute specific tactics.

What's more, brands don't just need a generalist; they need a marketer who specializes in eCommerce and has previously proven experience running similar campaigns in that niche.

What does an eCommerce expert do?

There are many different things an eCommerce specialist can do at your company. Let's look at each aspect of a typical eCommerce marketer's job:

• Platform configuration: Configuring your online store requires plugging in your eCommerce platform, building your site, and following best practices.
• Email flows & automation: Email is critical for eCommerce brands due to its high ROI; effective email marketing requires audience segmentation, email design, and tailored campaigns and flows.
• Site & product listing optimization: Driving traffic is only half the battle; you must also optimize site content and product listings with keywords to aid discovery and checkout.
• Marketplace setup: Expand your reach by selling on marketplaces like Amazon and eBay using proper plugins, apps, configuring shopping feeds and fulfillment processes.
• Content creation: Content creation for the customer journey requires design skills for visuals, videos, and other assets or external partnerships.
• A/B testing: Regular A/B testing of design, campaigns, and pages drives optimization.
• Social media marketing - Running social campaigns, giveaways, and responding to customers online.
• Paid ads - Running Google Ads, Google Shopping campaigns, dynamic product ads, Facebook Ads, or Amazon Ads.
• CRO - Working on improving the conversion rate of the checkout process, the product pages, and the entire site as whole.
• Product development - using feedback from current customers to improve the product and launch new listings.
• Customer service - answering questions, processing refunds, and creating positive customer experiences.

Questions to ask your eCommerce specialist before you hire them

• How much experience do you have in the digital commerce space?
• Have you worked with similar brands in our niche?
• Do you have experience running ads and managing ad performance? (Google Shopping ads, Facebook ads, Bing Ads)
• Which platforms do you have experience in? (Shopify, BigCommerce, Adobe Commerce)
• How much SEO experience do you have (optimizing product descriptions, running SEO campaigns on various marketplaces)
• How much conversion rate optimization experience do you have (improving the shopping cart, product pages, checkout process)
• Could you help us improve our logistics / shipping process / fulfillment?
• Which channels and digital strategies would you recommend for us to reach our business goals and turn visitors into sales?
• Can you run profitable email marketing campaigns? Are you able to optimize our existing email marketing funnel?

Hire an eCommerce expert for your online store

Hiring the right eCommerce specialist can be transformative for your online business. They bring specialized skills and knowledge to propel sales, enhance customer engagement, and streamline operations.

Let Mayple match you with an eCommerce expert so you can navigate the complexities of the digital marketplace more effectively.

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